“Search engine optimization (SEO) is a technique to build online traffic to your website.”
Google rules the web space crawling tons and tons of websites every day. Having thousands of website build every single day, each and every individual website has 100’s of competing website’s listed in google search engine. In order to be one among those of your competitors you need to search engine optimize your website.
Every website comprises of user interface design and development, on the other hand its developing website Search engine optimization (SEO) friendly. Search engine optimization is a state of art which helps in indexing your business website in google search engine crawlers. Indexing your website is the primary task in SEO, google indexing alone is not the core objective.
SEO is branched out in two parts i.e ON Page SEO and OFF Page SEO. For any Google friendly website, below are the few basics optimizations which are carried out as a part of ON Page SEO.
Title – Title plays a prominent role to any web page in a website. Analyze the business page and add suitable page title, make sure the title is not repetitive on multiple pages
Keywords – Every page in a website is unique. Every page describes different elements or concepts in the website. Identifying and Building search friendly keywords help us target the page in search engine
Description – Google identify your website based on the meta description you provide. Adding a well-tuned description of any page having its title and keyword in the description is a good sign
Google Analytics & Webmaster – Adding analytics code and webmaster will you track your website traffic and site errors listed from google to your website
Major task in Search engine optimization would be your OFF page techniques, which build your website traffic and reputation. There are no predefined steps or techniques followed as a part of OFF page SEO but few important optimization techniques would be
Backlink Building – Back link is a process of building a link to you ‘xyz’ website from any other ‘abc’ website. Having a link from any other website to your website will help increase traffic to your business website and lead generation. Organic Back-links building plays prominent role in your OFF page SEO techniques
Forum Discussions – Being active and share knowledgeable information in the forums helps build back-links, traffic and your website/business reputation. Which also stands an indication of your online presence and activity.
Social media – Being listed your website in social media channels helps in building traffic and engagement to your business website.
All the above process in Search engine optimization-SEO are organic and are carried out free of cost.
Advertising – Advertising with google is another important advanced technique in SEO which costs and gives you more yield. For an instant spike in traffic and lead generation advertising with google will help you scale the no’s.